AprilChic UK Limited (“we”, “us”, “our”) is deeply committed to preserving your privacy. AprilChic UK Limited serves as the data controller for compliance with the General Data Protection Regulation (GDPR) and the UK GDPR. Our company is registered in England and Wales under Company Registration Number 8975849562, and our registered office is located at 1 Long Ln,SE1 4PG,London, United Kingdom.

Registration and Account Management on AprilChic :

To register and manage your AprilChic account on our Website, we collect your name, email, password, and other additional details you may wish to add to your account, like phone number, addresses, and gender. The legal basis is the performance of a Contract with you.

Order Fulfillment : To fulfill the orders you make through our website, we collect your Name, addresses, phone number, Order details, like the products you are buying, the size and price. The legal basis is the performance of a Contract with you.

Payment Collection : To collect payment from you, we collect your payment information, which comprises the credit/debit card’s number, holder’s name and CVV. We don’t store them and only transfer them to our authorized payment providers. The legal basis is the performance of a Contract with you.

Customer Service : To provide you with our customer services (including helping you to solve any issue you have with our services, updating you about any change to our terms of service, or contacting you to know how was your experience with us), we collect your name, email, password, phone number and addresses and your contact history with us. The legal basis is the performance of a Contract with you and our legitimate interests in retaining you as a customer.

Health and Safety Queries : To handle possible health and safety queries related with Beauty products: along with the data collected to provide you our customer services, we will also collect the kind and severity of adverse reaction, the affected area and if any medical treatment was used or needed. The legal basis is the performance of a Contract with you and compliance with a legal obligation.

Quality Monitoring : To monitor the quality of our customer services, we collect your name, email, password, phone number and addresses, your response to our SMS inquiries about the quality of the service and your contact history with us (including phone records of our conversations and conversations through email or other instant messaging apps). The legal basis is the legitimate interests in running our business.

Reviews and Feedback : To review and post your reviews on your orders: we collect your name, age range, skin characteristics (such as type, tone, and concerns) and your written review. The legal basis is your consent.

Website Administration and Optimization : To administer, maintain and optimize our Website and our services, we collect your device information (such as your device IP address and device type), cookie identifiers and browsing information. The legal basis is the legitimate interests in running our business.

Fraud Prevention and Credit Checks : To perform fraud and credit checks and if we can do business with you, we collect your name, email, addresses, credit/debit card details, browsing history, purchase history, date of birth, gender, specific behavioral cookies, device information (such as IP address and device type), any national identifiers (like driver’s license or ID cards) and any publicly available information (like social media profiles or news). The legal basis is the legitimate interests to protect AprilChic and its customers from fraudulent activities and compliance with a legal obligation.

Marketing Communications : To send you marketing communications and personalized offers, we collect your name, email, phone number, addresses, date of birth, purchase history, browsing history and behavior, device information, shopping preferences, cookie identifiers, internal identifiers and country. The legal basis is the legitimate interests in electronic direct marketing of similar products and services which you have acquired using our website. When such is not applicable, your consent to send you special offers and campaigns powered by AprilChic in cooperation with exclusive partners.

Loyalty Program Management : To manage our loyalty programs, we collect your name, email, phone number, addresses, date of birth, purchase history, browsing history and behavior, device information, shopping preferences, nickname, cookie identifiers, internal identifiers, country, spent tier level and wealth. The legal basis is our legitimate interests in running our business and improving your shopping experience.

Personalized Recommendations : To provide you with personalized recommendations and enhance your experience, we collect your name, email, phone number, addresses, date of birth, purchase history, browsing history and behavior, in-stores interactions with products, device Information, shopping preferences, nickname, cookie identifiers, internal identifiers, country, spent tier level and wealth. The legal basis is our legitimate interests in running our business and improving your shopping experience.

Location-Based Information : To provide you information, through your AprilChic App, about AprilChic’ partner boutiques and products closer to your location, we collect your name, location and device information. The legal basis is your consent to allow the AprilChic app to access your location.

Research and Analysis : To carry on research, analysis, enquiries and surveys on your use of our website, we collect your Name; Addresses; Email; Device information, legal basis is our legitimate interests in running our business and improve our Website and your experience.

Your privacy is respected, and we do not sell, trade, or rent your personal information to third parties.
However, we may share your information with :

Trusted Service Providers : To ensure smooth operations, we collaborate with trusted service providers who assist with website management, payment processing, and product delivery.

Legal Compliance : In response to legal subpoenas, court orders, or other legal processes, we may disclose your information as required by law.

Business Transactions : If our business undergoes a sale, merger, or acquisition, your information may be transferred as part of the transaction.

Ensuring your personal information’s security is of utmost importance to us at AprilChic. We implement several reasonable measures to safeguard the personal data you provide, which include:

• Employing Transport Layer Secure (TLS) : encryption to secure the personal information you send during the order process, including sensitive financial details like credit or debit card information.

• Requiring you to create a unique username and password to access your AprilChic account on our website.
• Not retaining any details of your credit or debit card that would enable third parties to make transactions using that card, such as your CVV number.

• Regularly monitoring our servers and IT systems : to identify and address potential vulnerabilities and threats.
However, it’s essential to note that while we take these precautions, the transmission of information over the Internet is not entirely secure. We cannot provide an absolute guarantee regarding the security of your personal data when it’s transmitted to or through our website. Any such transmission is done at your own risk.

In particular, please be mindful that if you voluntarily disclose personal information in non-protected environments outside of our website, such as through email, SMS, or online messaging, that information may be collected and used by individuals or entities beyond our or your control. Your privacy and data security are paramount to us, and we encourage you to exercise caution and discretion when sharing personal information through these channels.

We utilize technology such as “cookies” to gather information and store your online preferences. Cookies are small data pieces sent by a web server to your web browser, enabling the server to uniquely identify the browser on each page.
On our website, we employ the following categories of cookies :

Strictly Necessary Cookies : These cookies are vital to allow you to navigate the website and use its features. They are essential for services like remembering your login details or items in your shopping basket. Additionally, these cookies provide insights into your behavior on our website, help us determine if we can conduct business with you, and aid in safeguarding AprilChic and its customers from fraudulent activities.

Performance Cookies : Performance cookies collect anonymous data on how you use our website. For instance, we use Google Analytics cookies to understand how visitors arrive at our site, navigate it, and utilize its features. This information helps us identify areas for improvement, such as navigation, shopping experience, and marketing campaigns. The data stored by these cookies does not reveal personal details that could establish your individual identity. Performance cookies are also utilized to assess the effectiveness of advertising campaigns. You can opt in to these cookies via your browser settings.

Functionality Cookies : These cookies remember your preferences, such as the country you’re visiting our website from, language settings, and search parameters like size, color, or product line. This information allows us to provide you with a more tailored and pleasant browsing experience, aligning with your selections. The data collected by these cookies may be anonymized, and they cannot track your online activity on other websites. You can opt in to these cookies via your browser settings.

Targeting Cookies or Advertising Cookies : These cookies gather data about your browsing habits and limited, aggregated demographic information to personalize advertising according to your interests. They also control the frequency of ad displays. These cookies are typically placed by third-party advertising networks and remember the websites you visit. The information is shared with other parties, including advertisers. For instance, we use third-party companies to deliver personalized ads when you visit other websites. You can opt in to these cookies via your browser settings.
You have the option to withdraw your consent for these cookies through the following methods:

Google Analytics cookies across all websites : Visit the Google Analytics Opt-out Browser Add-on.

Any other type of cookies : You can clear cookies through your browser settings.

Please note that declining cookies does not mean you will no longer receive online advertising. It means that the company or companies you’ve opted out of will no longer provide tailored advertisements based on your web preferences and usage patterns. As a result, you may see a greater number of irrelevant ads that don’t align with your preferences.

You have specific rights concerning your personal data under our care, and we’ve outlined them below. Please note that some of these rights apply in specific circumstances, as detailed below. Additionally, we explain how to exercise these rights. To ensure your protection, we may require you to verify your identity, which could involve responding to security questions to confirm your identity. If someone else is acting on your behalf, they must provide a valid power of attorney issued by you. We are obligated to respond to your requests regarding these rights without undue delay, and within one month at the latest (although this may be extended by an additional two months in certain situations).
To exercise any of your rights, please complete the Data Subject Request Form.

Access : You have the right to know whether we process your personal data, and if we do, you can access the data we hold about you. This includes specific information about how we use it and with whom we share it (including the categories of personal data we share for direct marketing purposes and the names and addresses of those businesses). Please note that within your AprilChic account dashboard, you can access information about yourself, such as your account details (e.g., name, email, phone number, date of birth, billing and shipping addresses, order history, and shopping preferences). You can also request a copy of your information. If you need more than one copy of your data, we may charge a reasonable administration fee. We may not provide you with certain personal data if doing so would infringe on another person’s rights (e.g., revealing someone else’s information) or if another exemption applies.

Portability : You have the right to receive a subset of the personal data we collect from you in a structured, commonly used, and machine-readable format. You also have the right to request that we transfer this personal data to another party. This relevant subset of personal data is data you provided to us with your consent or for the purpose of fulfilling our contract with you. If you want us to transfer your personal data to another party, please specify the recipient, and please be aware that we can only do so if it is technically feasible. We are not responsible for the security or processing of personal data once received by the third party. We may not provide you with certain data if doing so would infringe on another person’s rights (e.g., revealing someone else’s information or our trade secrets or intellectual property).

Correction : You have the right to correct any inaccuracies in the personal data we hold about you. You can edit your personal information in the “My Account” settings. Alternatively, you can request corrections by emailing us. Please note that in some cases, we may ask you to provide detailed explanations of why you believe the personal data we hold about you is inaccurate or incomplete so that we can assess whether a correction is necessary. While we evaluate whether the personal data we hold about you is accurate or complete, you may exercise your right to restrict our processing of the relevant data, as described below.

Erasure : You can request that we delete the personal data we hold about you in certain circumstances, which are outlined below :

You believe it is no longer necessary for us to hold the personal data.
We process your personal data based on your consent, and you want to withdraw your consent, with no other legal basis for us to process the personal data.

We process your personal data based on our legitimate interests, and you object to such processing. Please provide detailed reasons for your objection so we can assess whether there is an overriding interest in retaining this personal data.
You no longer wish us to use the personal data we hold about you to send you promotions and special offers.

You believe we are unlawfully processing your personal data. Please provide as much information as possible to support your request for erasure. Please note that we may retain the personal data if there are valid legal grounds for us to do so (e.g., for legal defense or freedom of expression). We will inform you if this is the case. If you have requested that we delete data that we have made public, and there are grounds for erasure, we will take reasonable steps to notify others displaying or linking to this data to delete it as well.

Restriction of Processing to Storage Only : In certain situations, you have the right to require us to cease processing the personal data we hold about you, except for storage purposes. Please note that if we cease processing the personal data, we may resume processing it if there are valid legal grounds for us to do so (e.g., for legal defense or the protection of others).

You may request us to cease processing and store the personal data we hold about you in the following cases:
You believe the personal data is inaccurate while we verify your claim.
You want us to delete the personal data because we are processing it unlawfully, but you request that we retain the data for storage purposes only.

You wish to delete the personal data because it is no longer necessary for our purposes, but you want it to be stored for the establishment, exercise, or defense of legal claims.
You have objected to our processing of your personal data based on our legitimate interests, and you want us to cease processing the personal data while we assess whether there is an overriding interest.

Objection : You have the right to object to our processing of your data for the purpose of sending you promotions and special offers, including instances where we create profiles for this purpose. We will cease processing data for this purpose upon your objection. You can do this by changing your marketing preferences in your AprilChic account, selecting “unsubscribe” in our marketing emails, or completing the Unsubscribe Form.

Withdrawal of Consent : You can withdraw your consent at any time by adjusting your marketing preferences in your AprilChic account or by completing the Unsubscribe Form.

Our Privacy Policy expressly articulates that our website is designed for individuals aged 18 and above. We have a steadfast commitment to not knowingly acquire personal information from individuals under this age group, underscoring our dedication to protecting the privacy and data of young users.

We remain committed to the ongoing refinement of this Privacy Policy to align with ever-evolving practices and legal requirements. The “Last Updated” date prominently displayed at the top signifies the most recent version, ensuring transparency in our commitment to safeguarding your data and privacy.

For questions, concerns, or requests related to your personal information, reach out to our privacy team at [email protected].